MORNING

from the brand film series, Zen Tree




PROJECT

Morning

LENGTH

1 min.

BRAND FILM SERIES

5 films

CREATED AND PRODUCED BY

Studio Matter

DIRECTOR

Justin Rigby

PRODUCER

Bonnie Choi

Director of Photography

Claudio Rietti

PRODUCTION DESIGNER

Johanna B. Kelly

SET DECORATOR

Brianne "Bri" Kuffell

SYNOPSIS

The “Zen Tree” series celebrates the Christmas season by presenting the Zazen Bear jewelry collections as if they were ornaments decorating a forest of Christmas trees. Each sfilm depicts a different time of day in one continuous take that culminates with a snowman in the shape of the brand’s mascot. The sets were constructed of miniature trees that utilize the actual jewelry items customers can purchase.

BEHIND THE SCENES

• Concept Images
• Production Images 1
• Production Images 2
• Production Images 3
• Production Footage 1
• Production Footage 2